Move up in Stakes Today.....missed AK bluff doesn't seem to be working

[DaveduFresne]

I know the stakes I play are probably considered small for this forum, but the site I play on the players are pretty advanced at the low and mid stakes, so if you don't mind I'll leave my question here.

Anyway, today I moved from 100 to 200 NL, the play didn't seem a whole lot different, except for the fact that it seemed that every time I tried to bluff I got caught, particularly when I made the continuation bet with AK. I was raised a lot more than I usually am, or was called down with mid pair etc. I usually just fire out one half to a full pot sized bet on the flop, and then give the hand up if I'm raised, or try to check it down unless I improve on the turn or the river.

At a certain level are players wise to this bet, or do you think since I'm new to this stake perhaps players don't realize that I'm a tight aggressive player, and aren't giving me credit yet?

Anyone notice similiar experiences when changing levels? I'm thinking I'll just start checking flops I miss, but that seems a little weak tight.

Anyways, thanks in advance for any help,

David