A theoretical problem with online poker...

[PokerFink]

he works within a bankroll he can afford, and he thinks about the way you or i would think about buying a case of beer. he feels the expense is justfied given the satisfaction he gets fom playing.

I think that's a phenominal analogy.

There are several reasons why online is tougher than live at equal stakes. I think one of them is that it is tougher to trick yourself into thinking you are a winning player, or "about even." However, I don't think this will ever stop the fish from playing.

I think the entertainment factor is what brings most fish in. It's also why live games are fishier, because there is far more entertainment playing drunk in a casino with your buddies than clicking online.