What the heck is this?

[TheHenchmen]

I am currently playing a sit-n-go, and a message came up in the chat box reading, 'Do you want to know it the playing sitting to your right is a fish or a pro? Go to www.pokerprophecy.com.' There is actually a site detailing all of partypoker's sit-n-go tournament player's win/loss records!! I'm blown away. Whatever happened to good observation and reasoning skills? Now the real question.
Do you think that this is an insult to good poker players everywhere? Or do you think that it's a nessesary tool in a serious player's game, given the 'technology age' of poker that we are in?