JJ set help

[hgoodman]

2/5 on Pokerroom, I'm BB 950, opponent has my covered.

Dealt black JJ, 1 limper to button who raises to 18, I call, limper calls.

Flop is A [img]/images/graemlins/diamond.gif[/img] J [img]/images/graemlins/heart.gif[/img] 10 [img]/images/graemlins/diamond.gif[/img]

I lead out for 50, trying to chase out the draws, limper folds and button calls. Turn is a blank, I bet 125 and he calls. River is a black 10.

I... ?