Call or raise this river --15-30 PP

[mrwatson23]

I open raise w/9c 9d in mid position, only the blinds call.
Flop comes 7s 8c 2c. Checked to me, I bet, sb folds, bb calls. Turn Jh. Bb checks, I bet, bb check raises, I call. River 9h. (7s 8c 2c Jh 9h). Bb bets, should I call or raise? If I raise, do I call if he 3-bets?