bleeding the sucker dry with quads

[creedofhubris]

$2/$5 NL.

I'm in the BB with JJ. Bunch of limpers, so I make it 40 to go. MP and CO call. Not much of a read, other than loose/bad; haven't played much with these guys before.

Flop is J64r.

I lead out for 40. Both call.

Turn is the other J.

I ($425) check, MP ($400) checks, CO ($150) goes all-in.

What sequence of turn and river play gets the most of MP's money into the middle?