JJ in the small blind - worth playing?

[PseudoPserious]

Just kidding [img]/images/graemlins/smile.gif[/img]

Here's a hand from last night. Loose/passive .25/.50 table (about 15% hands are raised pre-flop, usually 4-6 see the flop). No specific reads on the players in the hand.

I am dealt two black jacks in the small blind. 4 limpers to me. I raise. The small blind folds. The big blind and all of the limpers stick around with their nasty overcards to my lovely jacks.

Flop: 6 [img]/images/graemlins/diamond.gif[/img]3 [img]/images/graemlins/diamond.gif[/img]7 [img]/images/graemlins/spade.gif[/img] {6 players, 14 small bets}

I bet. Everyone calls.

Turn: 7 [img]/images/graemlins/club.gif[/img][6 [img]/images/graemlins/diamond.gif[/img]3 [img]/images/graemlins/diamond.gif[/img]7 [img]/images/graemlins/spade.gif[/img]] {6 players, 10 big bets}

I bet. Two players drop.

River: 8 [img]/images/graemlins/diamond.gif[/img][7 [img]/images/graemlins/club.gif[/img]6 [img]/images/graemlins/diamond.gif[/img]3 [img]/images/graemlins/diamond.gif[/img]7 [img]/images/graemlins/spade.gif[/img]] {4 players, 14 big bets}

I ????.

Questions:
1) Flop - Is there a line better than betting out?
2) Turn - Would you call a raise, had someone raised?
3) River - What would you do?

Cheers,
PP