Best place to advertise poker sites?

[1800GAMBLER]

I need some help guys. I'm totally lost on this subject so any imput/discussion on this would be very helpful.

I'm looking for places to advertise my affiliate deal. By that i mean it's just an advertisement for empire poker with my referral/bonus code [not going to be included in this post, so i don't get accused of spam] included on the advertisement.

The obvious thing to do really is just copy where ever party/empire are advertising since they actually have a market team working out were is best to advertise but that's just not pratical for an affiliate, mine is going to have to start lower and build up.

My thoughts so far are:

Advertising on 2+2 and other well known strategy for empire/party would be pointless, while these sites are all pulling in new players who are just learning the game the majority of people here will already have accounts at one of these.

Other sites, such as sites on the top of search engines, pretty much all of these sites were built by affiliates who use them solely to put banners on. No dice.

Bars, clubs. Illegal in the UK. Everyone i contacted said it was illegal to advertising gambling anywhere alcohol is being served.

University. This seems like a very good plan. Most will turn into long term players i.e. paying more rake. Even most don't have surplus income most do have a spare $50 to take a shot.

Horse racing events. For ~$1600/year you can have a a A5 advertisement in the horse racing program in every event (20) which is read by 300/meeting, mostly straight to the races though. Sounds good?

So how's my line of thought on this? Any other ideas? Any give any website/info on how best to go about this? Experiences? Any help is great.