2/5NL tough river for a full house

[burningyen]

Hero is in the CO with $400 and has a tight image. Villain, a good aggressive player, is UTG with $600. The rest of the table is fairly passive.

Pre-flop: Hero is dealt 66

Villain raises to $15, MP calls, Hero calls, button calls, blinds fold.

Flop ($67): JJ6

Villain bets $30, MP folds, Hero calls, button folds.

Turn ($127): 5

Villain checks, Hero bets $30, Villain calls.

River ($187): J

Villain checks, Hero bets $30, Villain raises to $130.

Hero's move?