poker/gambling exposuer on superbowl TV

[Bubu]

Superbowl is one of the largest television events in the US. How much expisre did poker/gambling get ? One of the major networks (NBC ?) had the poker superstar invitational. All the advertising breaks feature the pokerstars.net ad with Fossilman and Moneymaker. The ads themselves looked pretty cheap/lame - overall disappointing. During the superbowl itself I found myself holding my breath for a little peek at some poker.net ad or something like last years VC chandler's streak. Nothing. Anyone see anything ?

BTW, how does one check the ratings of these programs ? How is tilt doing ? Is poker still on the rise on TV or is it saturating ?

B