Overcards getting heads up, facing a bet

[rafct]

This situation happens a lot. What is your line?

You are holding K[img]/images/graemlins/spade.gif[/img],A[img]/images/graemlins/spade.gif[/img] in the button. Everybody folds to you, and you open raise.
SB folds and the BB calls.

Flop is a 3[img]/images/graemlins/heart.gif[/img], 7[img]/images/graemlins/diamond.gif[/img], J[img]/images/graemlins/diamond.gif[/img].

Your opponent bets. How do you play the rest of this hand?
Thank you.

[kidcolin]

Well, it's pretty player dependent. Some players really like to put a potential stealer to the test.

With suited black big cards on an all red board, giving this up isn't a terrible play, but to always give it up would be really weak. Against a chronic bluffer, I might just call down the whole way.

I also will raise here a fair amount of the time, bet the turn, and either check or bet the river, depending on my read and the board.