Milwaukee's Best commercial

[JJNJustin]

I feel that the current wave of Milwaukee's best commercials are overtly homophobic. The motto "Men should act like men," seems to suggest that there is a certain appropriate code of behavior for men to follow, and that anyone who deviates from that code deserves to have a large heavy object dropped on them suddenly as to cause immediate death, without due process or presumed innocense.

Also, the activities which are considered unmanly include finding interest in a stray dog over examining a car engine, removing excess grease from a pizza in the interest of health, telephoning a spouse in order to ease her worrys, and showing up at a party bearing a home-made cake in the interest of being generous. None of these behaviors do I find unmanly. In fact, many of them are quite admirable and responsible.

I find this advertising to be ignorant and stereotypical. I do not feel that responsible behavior or non-stereotypical macho behavior should be a cause for injury or outcast. I feel this advertising may encourage violence and outcasting of others, which is an inappropriate message for any commercial.

All this being said, Milwaukee's best is probably the worst beer on the planet, and it is no wonder their advertising follows suit.

-J