turns NF, river heart kills action

[KKrAAAzy88s]

PokerStars No-Limit Hold'em, $2 BB (6 handed) converter

MP ($172)
CO ($190.35)
Button ($37.55)
SB ($260.95)
Hero ($196)
UTG ($246.55)

Preflop: Hero is BB with A[img]/images/graemlins/heart.gif[/img], J[img]/images/graemlins/heart.gif[/img].
<font color="#666666">1 fold</font>, <font color="#CC3333">MP raises to $4</font>, CO calls $4, <font color="#666666">2 folds</font>, Hero calls $2.

Flop: ($13) 2[img]/images/graemlins/heart.gif[/img], 4[img]/images/graemlins/club.gif[/img], K[img]/images/graemlins/heart.gif[/img] <font color="#0000FF">(3 players)</font>
<font color="#CC3333">Hero bets $10</font>, MP folds, CO calls $10.

Turn: ($33) T[img]/images/graemlins/heart.gif[/img] <font color="#0000FF">(2 players)</font>
<font color="#CC3333">Hero bets $14</font>, <font color="#CC3333">CO raises to $28</font>, Hero calls $14.

River: ($89) 9[img]/images/graemlins/heart.gif[/img] <font color="#0000FF">(2 players)</font>
<font color="#CC3333">Hero bets $75</font>, CO folds.

Final Pot: $164

This one is probably boring and should be fairly quick, but just need to check as I don't get a chance to post much here.

Turn - I realize now that I should have bet more here, but I was afraid of scaring villian off. Go 2/3 pot or so? After his raise, should I have 3-bet there??

River - do I try for a check to induce a bluff here and then pop him if he does?