[RobGW]

In a couple words its value betting. When you think you have the best hand make the fish pay dearly for drawing out on you. Raise preflop with good hands. Against someone who will draw to flushes, open end str8, gutshots, and even overcards even when they clearly aren't getting the correct odds, you need to make them pay as much as possible. I usually use pot sized bets. If the turn doesn't help them, then bet big again. Depending on how big the pot is at that point, you either want to take it down now or extract more money from these fools by charging them as much as they will call ala Fundamental Theorem of Poker style. Bet the pot and hope they call as a 4:1 underdog. Oh, and don't bluff a calling stations. BTW, I take more than my share of beats too, but that just means I am getting my $$ in as the favorite more often than my opponents. Good players take more beats than bad players, thats just the way it is.