[Wolffink]

"I prefer just calling the flop and getting chips in on a brick turn card (non-heart, non-low); nobody will suspect you have a set and you'll get paid. A raise here can be -EV pretty easily."

Exactly. This is Chapter 3 on "Wait until the Turn when you have a set!" Two dimes data suggest that if you're facing a premium hand (flush draw with nut low draw and counterfeit protection), you're at a disadvantage. If Villain "just" has nut low/nut flush draw, it's a coin flip. If Villain has junk, a case for calling could be made in that it doesn't blow Villain out. Maybe he thinks whatever junk he has is good since you just called. You could have anything, really. Now when the turn comes high he gets bombed when he's clearly the dog.