You say he's loose, so his range has to be very wide; some of that range will have you crushed, some you will crush. Running some math will tell you nothing, so do you think this guy has a crushing hand or not? Is it worth the risk to get your entire stack in here, or would you prefer to wait for a better opportunity?

Personally, given your description of this player, the advertising value, and the fact that the table is short (meaning that you will have ample opportunity to retrieve your money if you lose), I would shove all-in. You essentially have 2:1 pot odds, I don't see his range having you beat by much more than that. But if I were in the game, I might find a fold. Depends on everything you haven't included, like the last 20 hands, etc.