[DpR]

What is netflix competitive advantage?
How many members do they have? How many members does Blockbuster have?

Wouldn't you prefer to have the option to exchange your videos at a local store if you need immediate turn around?

Which company has more at stake in the movie rental business? Which company has more resources to compete in that market?

Most importantly, what do you think the future of media is? Will people be getting their movies through DVD rental? What if a movie could be had instantly, would you wait to get a movie in the mail? IS netflix able to participate in your expected market shift?

If your answers to these basic questions are favorable to netflix then go ahead and own it.