[SNOWBALL138]

Here's a quick example.

9 handed game.
Hero is BB with JhTs

UTG raises
everyone folds around to the button, who calls 2 cold.
SB calls
You call

Flop comes Qs Ac 2h (8 small bets) giving you a gutshot draw to the nuts

SB checks, you check, UTG bets, button folds, SB folds. (9 small bets) the odds against you improving are 10.75-1, and you are getting 9-1 on your call. However, if you do improve, you are likely to win at least one BB on the turn, and river. This brings your total odds to at least 11-1 (9 sb + at least one BB on the turn and river)

Therefore, according to your estimated implied odds, you can call.