http://www.partygaming.com/images/in...5_06_09_05.pdf
Sounds like the problem really isn't getting new players, but it costs more to keep them there (read reloads, r******k, beanies, etc.)
Also it says the new players tend to be more casual who play less often than the core players (less revenue per customer) (read less sharks)
-Revenues up 87% year over year
-Earnings up 70%
-Real money sign ups up 73%
-Plan on introducing other currency games
-Skins revenue account for 3.6% of Party's revenue, up from 2.3% last year (r*******k whores)
-New player sign-ups are as expected, a significant amount outside U.S.
-Retention rates (read reload bonuses) and player yields continue to decline (read r********k).
-7% of revenue lost compared to prior year due to competitive pressure, they even mention reload bonuses.