[dave44]

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calling down (after the flop CR): 2.5 BB
3-betting the flop, betting the turn, checking the river UI (after the flop CR): 2 BB

you don't need to be overly concerned about getting CR'd on a 323 2 flush board here, but after you 3-bet him PF then 3-bet his flop CR he probably will be. even if he does have a PP your 3-bet probably slows him down, and therefore saves you 1 SB as opposed to calling down when you don't improve. if you do improve it possibly gains you 1 SB over calling down (if he calls your river bet when an A/K falls). there's a pretty good chance you have the best hand here. and then there's metagame. i don't always 3-bet here, but depending on your opponent i think it's sometimes the best way to go.

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I'm convinced. Nice work. I doubt he's betting or raising again when he's behind, too, as long as you don't use this move too much.