[M2d]

The old adage "...a hard way to make an easy living..." seems to apply here, but I think there's probably more than meets the eye. As you already pointed out, the publishing venture is likely more lucrative than we assume. Also consider that it's sustainable. If David and Mason bust their collective asses now, especially with the current boom in the game's popularity, they (and Ray...funny how that works out for our resident trout bum) should reap rewards far into the future with much less further effort. Given current and future potential, the publishing business is probably far greater in +EV than a regular 1K/2K game filled with fish.