My take on this is that in general--let's call them "non-pro"--players simply wind up on the 1st site they hear about. I started playing about 5 months ago, wound up on PS because of Greg Raymer's shirt and Moneymaker's hat. I even tried UB early on, but didn't like anything about it as I was already used to PS.

So, in theory if PS becomes far and away the leading site, play could become softer. Until the new "non-pros" stop flowing in. [Shudder] Then again by my reasoning, most of the new players should be heading to FullTilt. Are they? How is the FT software/support?

In general with technology, marketing seems to win the day early on. But eventually quality and support win out. With 2 important exceptions: #1 the "quality" company survives long enough for customers to wise up, and #2 the "marketing" company can't create some kind of natural sticky monopoly (ala Microsoft). I guess my money would be on PS as I don't see PP ever draining their player base enough to kill them.