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Are you kidding? Policy was absolutely not the reason - it usually IS a personality contest, because the average person has minimal policy understanding.

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So why do the red and blue states remain almost the same election to election even when the candidates change?

Because conservatives in red states want a conservative president, and vice versa.

People in Massachusetts would vote for a moral midget, if he were a liberal running against a conservative. And the opposite is true in Utah.

How do you think Kerry and Kennedy got to be senators in the first place? [img]/images/graemlins/smirk.gif[/img]

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That isn't policy, that's rhetoric. GOP rhetoric matches up with what most people in the South wants to hear, and Dems have the same effect on the coasts.

You really think that the American public has a good grasp on policy?