During the Orleans Open this year I asked Rich Corbin if Hachem won his seat thru stars. He shook his head, looked down, and said, "No but I wish he did".

It is the pokersites that have missed out. Once his victory has been played out on ESPN several times, Hachem will have the leverage to pick any site he wants to endorse.

The main thing he must not do now is to say bad things about any pokersite or downplay the importance of internet poker in general. Doing so would make him appear hypocritical if he suddenly endorses one in the future.

A pokersite endorsed by Hachem would probably be able to expand huge in the Pacific Rim (he is Australian) and probably in the middle east where his parents originally were from. Maybe UK and South Africa as well.