CC'ing is fine when you are near the end of the action, you dont expect another raise, the pot is multiway and you have good implied odds.
ie - utg raises, mp calls, CO calls, button folds, im in the SB with J10s so I'm calling. (obviously, depending on the blind structure, this "near"-CC can be better or worse)

Also, you only need 5:1 pot odds preflop to call with any pocketpair.


ps: why arent you 3betting KQs? I dont know what limit you are at, but some terrible opponents are coming along anyways, so you get the best of both worlds there.