Winning a Superbowl is more meaningful than an undefeated season. Any Colts fan would rather have the superbowl than go undefeated in the regular season and lose in the championship game or in the superbowl.

If Edgerrin James or Peyton Manning got hurt in a meaningless game against Arizona, Colts fans would be infuriated.

How about treating these games as if they were preseason games. Let the starters play the entire first quarter or even the entire first half, and then pull them out completely or have them play less. This accomplishes two things: (1) It reduces the risk of injury to a key player, and (2) it keeps the starters from getting rusty.