Re: So how did the Books lose?
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Don't betting lines change to keep an equal amount of action on both sides of every wager?
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In a word, no. Books really want to maximize their hold %, which does not always include balanced action. On NFL games, the majority of action at Vegas books is on favorites, and there is a limit to how far you can move the line to encourage underdog action without really exposing yourself to a lot of risk. For more details, check out Roxy Roxborough's book about managing a sports book.
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