[tylerdurden]

Forcing it on others (which many people advocate, implicitly or explicitly) is oppressive.

Talking about it, or using it as a means for making your own decisions, is not oppressive.

The theory itself, obviously, is not oppressive. The "pure" form of it may not be oppressive. Using utilitarianism for a basis of policy is oppressive.

Your "moral implementation" is a trivial case (in that any decisions you make for yourself that don't get imposed on others cannot be aggressive) and clearly not what I was talking about.