[Judi]

1. Hand Strength.
Reason: It dictates what you would like to happen, i.e., if you have the nutz, you want your opponent to bet when you ck and call when you ck/raise. So.......

2. Opponent Tendencies:
Reason. Once we know what we would like our opponent to do based upon our holdings, we need to know what he/she is capable of.

3.Previous action:
Reason. We need to have a read on what our opponent may have to help determine how cooperative he may be in doing what we would like done.

4. Board Texture.

Reason: Knowing what our opponent is capable of, and, having a read on his/her possible holdings, we can compare same to what we are holding and make a determination as to the strength of our hand compared to the possible strength of our opponent and the possibility of our decision being successful

4. Pot size;

Reason: having assessed our chance of success, based upon the above, we compare to the return.