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...phil ivey can find backers but what about the other players?

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The hype for, and word-of-mouth publicity this game is going to get just might make it so big a lot of backers are going to start lining up deals. There are a lot of big bucks types who'll clamor to get in on this thing. They'll want to be able to brag how they backed so-and-so.

Now, if they can find a way around logo problems because the paying advertisers won't allow them, I can see Mike M. showing up wearing a shirt that looks like a NASCAR entry.