[Catt]

Yeah. Especially since they have info on the response to previous promotions (reloads, etc.) over years and years of play. Even if they are trying to fine tune the quarter, there's no logical reason that this sort of promotional / loyalty program should be even close to this level of complexity / confusion / cost. Again, I don't want to disappear down the rabbit hole of "they're idiots" but I'd surely be interested if I were running marketing / a manager in marketing resonsible for this program's budget / a manger responsible for this program / a finance person allocating for this promotion / a director / a stockholder / etc. -- just makes no sense.