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Forgive me if this is a stuipid question, and I realize its not what you are asking about.

Why aren't we betting into the Button on the flop, hoping he will raise to confront the BB with calling 2 cold? This makes it incorrect for the BB to call with two overcards to your pair, and does the most to protect your hand on the flop. I see a lot of 32/21 type players raise their own overcards here, hoping to fold out a small PP in the BB. Of course, we don't mind a PP smaller than your pair calling, but we want to protect the hand from better draws like overcards and gutshots. Leading into the PFR gives us a chance to do this on the flop. Checkraising the flop after the BB has called makes the pot so big you can't protect your hand on the turn.

Am I not thinking about this correctly?

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Well, two things:

1) The BB isn't that likely to have 2 overcards. He's a big fish and is much more likely to have a random T, 9, or PP.

2) Protecting our hand is a matter of perspective. BB isn't the biggest threat to us, the button is. There's no way to protect the hand against the button, so we might as well get value while we can.

The way I look at it, we have the best hand right now. If these players want to put -EV bets in on the flop in order to artificially bloat the pot so they have correct odds to call the turn, that's their problem. While opponents making correct calls on the turn may hurt us, the entire hand with be greater +EV if we view it from start to finish.