Re: Annie Duke\'s book: anyone read it?
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Hi Luv:
Let me give an example. A while back Jim McManus was in town and his book Positively Fifth Street was peaking in sales (and it achieved a sales rank of 2 on Amazon). He did an interview on local TV news and a book signing at a local Borders. Both David and I and another friend went to the Borders where Jim signed a total of 2 books. As he stated to us, his time there was a complete waste, and in general, that's my experience with book tours and book signings unless the signing takes place at a very specialized function.
Best wishes,
Mason
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I agree Mason, I edited my post as soon as yours went up to add "As Mason pointed out however, the return of investment does not exist.". Unless the signing is for a finely tuned audience such as a booth at the WSOP, chances are there will be no return of investment in revenue of promotional value. Publishers need to think in macro promotional terms, not micro.
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