Has this been talked about yet?
Last Call Poker
It appears to be a poker-themed ARG.
ARG = Alternate Reality Game. A primarily web-based, usually mystery-themed adventure game that uses a network of fictional websites, emails, other media and sometimes real-world events. Examples are "The Beast" which was the game they made to promote the Spielberg movie AI and "I Love Bees" which was made to promote the Halo 2 launch on the X-Box.
Fair warning 1: most ARG's pretty much suck, they're usully confusing, and time-consuming, with too much text, cheesy, overwrought narratives, and dopey find-the-hotspot or unscramble-the-code puzzles.
Fair warning 2: most ARG's turn out to be ads for something. This one looks pretty slick and expensive and is clearly going to be an ad for something, whether it's poker-related or not I have no idea. Who knows? Maybe it's a campaign to announce rakeback on party!
I didn't make it and I'm not recommending it - it quite possibly sucks. But these things are cool in theory and given the poker theme I thought I'd pass it on.
More info on ARGs here:
ARGN
/mc