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You guys are wrong if you think this is all about bad PR.
Liberalism is disrespected because of their excesses in the past. Income tax rates of 70%, free flowing yet unproductive social programs, radical military reductions making us vunerable.
Conservatives have never had the power to make one sided bad decisions like these. The margins in Congress even today is too narrow to get anything by without liberal GOP support. Add to that the fact that the courts routinely kill anything that looks even slightly conservative, and you have the simple fact that there have been no conservative excesses, and one can safely vote for a conservative without having to fear future excesses.
The bad effects of past
liberal excesses are still with us, so people have not forgotten, and don't think people are fooled by someone who calls himself a "progressive", they know that that means
liberal.
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You may want to consult
this book before you use the word liberal again.
Actually, I think most conservatives who frequently use the world liberal to describe something similar to what BGC did really do know what liberal means - which makes me wonder why they continue using it despite the fact it's a rather poor way to charactize people who want to raise taxes, increase regulations, institute radical social programs centered around collectivism, etc.
Truth be told, I really don't wonder at all.
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You guys are wrong if you think this is all about bad PR.
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No, I think they've hit it right on the mark.