Re: Come up with a clever phrase, get $25
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QuintEssential News is very clever. (I think it might be too clever for the target market, though.)
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it's really depressing to think that this play on words could be beyond the comprehension of the average reader. i really hope that's not true.
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Keep in mind we're talking about Wisconsin.
6 out of 10 will comprehend the word "quintessential."
3 out of 10 will get the "quint" part.
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