[flair1239]

The problem with running a flop bluff here (on a ten high flop), is that people with (2) over cards are likely to call, and they are not overly incorrect to do so.

For instance a hand like QJo has 6 outs against your king high, the pot is offering 4.5-1, if you plan on contiuing your bluff (and you do not improve) they will collect another 2SB on the turn from you, which will put them just short of the 7 or so SB they need to make the call. Plus if your opponents are on the loose side, your fold equity goes down further.

I don't mind doing this once in a while in the right situation, however on this board, I think Checking and folding is best with no reads. But if you do bet the flop, you need to stop on the turn after you get called... going three streets on this is a bad deal.