[RIDGE45]

This is a situation that I run into often and the short, easy answer is that this is totally read dependant.
Questions to ask yourself:

1. What has this person called my cont bet with before?
a. Overcards? Middle pair? PP lower than the board?

2. Has the player ever folded on the turn after you bet flop, and then bet turn?
a. I don't know if it's just me but I see a lot of players who will call the flop with overs/ace high or a lower pair, and then see if you will check behind on the turn. I run into a lot of players who will call a flop cont. bet but fold to continued agression unimproved.

3. What is villians range and potential holdings? What hands will he check/call on the flop, check again on the turn. What hands will he fold?

Honestly, this is one of those tough spots where I think it's very read dependant...

From a game theory standpoint you could decide some way to randomize when you fire a second barrell in these type of situations but I think that they are all very independant/read dependant and thus might need to be handled on a case by case basis.

I am very curious to see what other people say about this hand.