Why reraise all in? Won't that mostly get called only when you're beat?

Not knowing I'm beat at this point, I'm not trying to force a fold from a worse hand. I'm trying to extract value.

The small bet by the BB looks like a feeler/blocking bet, so I'd make a reraise about 3-4k on this flop. Then another bet of the same amount on the Turn.

I tend to chicken out on the River, but a value bet there might be in order also.

This line might've ended up costing me my whole stack in this case, but seems like it would make more off of hands like KQ, K10, or Q10 that would be inclined to stick around for a bet but not an all in.