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Bad. He has a hand better than your and he's not folding. It seems you've chosed to lose 2 or 3 BBs when you don't hit, and win 3 when you do. Just call, lose one when you don't hit, win 3 if you do.

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Yeah I think my initial analysis was wrong since I assumed the villain would fire again on the turn with 99-JJ, But I dont think this guy fits that description. So calling is better than raising against this opponent, but if this guy was the type to bet 99-JJ on the turn then raising is clearly better than calling IMO.