Re: most important
Sports betting is like any other form of gambling. The only way to win over the long run is to put your money at risk when the odds you are laying (or getting) are better than the true odds associated with the event in question.
For example, if you repeatedly lay 11/10 odds (-110) on outcomes that are 50% to occur, you will lose over the long term. On the other hand, if you do things like lay -500 on a bet where the price should really be -1500, you will win over the long term.
Line shopping is certainly extremely important, but you have to be shopping for the right thing. Getting a good price on a bad bet will still lose you money.
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