Re: Job Application Questions: Protocol for applying online
when you attach your cover letter it immediately appears to be a form letter - regardless of content. i strongly recommend using the body of the email for the "letter" and attaching your resume. when i go through resumes, i generally just trash any where the cover letter looks like a form - "sir/madam" etc. - and when it comes as an attachment I am immediately suspicious.
always find out the name of the person who will be reviewing your resume and address him directly in your email. also, make sure to cite one or two things specific to the company that appeal to you. make it as personalized as possible without being obsequious.
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