[ClaytonN]

ABC poker is boring. And regarding the preflop call, I am willing to risk 3% of my stack as a dog against your standard high cards/high pair to hit a flop to bust you. This is just early stages strategy.

And the bluff was pretty simple, what do you put villain on? And what will he call with when I've been calling all the way and I hit my gin card with any respectable draw on the river?

This, of course, is made under the strategy of assuming villain is a thinking player, and he was playing tight and legitimately up until that point. If he was the kind who limped and called a lot I would not have made that move.