Re: Your Best Investment Ever
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What is the ticker for goto.com?
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Evan - It has now been absorbed into Yahoo. It was, at the time GOTO, then switched to OVER. Haven't looked at a chart in a while, so don't know what info is currently available.
It was founded by Bill Gross/Idealab and was one of their only businesses that actually was a business. The pay per click advertising model has proven to be second, perhaps only to ebay as a pure-play consumer related web business/industry and has thrown the entire advertising world on its ear.
google had no idea how to monetize search until they decided to knock off this idea. paid search now accounts for the huge majority of their revenue.
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