Thread: classic rock?
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Old 10-14-2005, 01:50 PM
bravos1 bravos1 is offline
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Join Date: Jun 2005
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Default Re: It\'s simple math guys

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Every "classic rock" station (forget your definition of what is and isn't classic rock) is targeting men 25-54, a huge chunk of that being 35+. A guy who was in college during the heyday, and will have fond memories of Pearl Jam, STP, Alice in Chains, etc... is now in his 30's. You will also notice that most classic rock stations have all but eliminated their 1960's catalog, as that audience has moved away from radio, or to Oldies formats. Forget trying to define classic rock, it boils down to what songs are testing well among the target demo.

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Thankfully the best classic rock station here in the bay area (KFOX) still plays the 60s stuff. I love it, and I wasn't even born until the mid 70's.
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