Thread: classic rock?
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Old 10-14-2005, 01:35 PM
James Boston James Boston is offline
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Join Date: Oct 2003
Location: Alabama
Posts: 314
Default It\'s simple math guys

Every "classic rock" station (forget your definition of what is and isn't classic rock) is targeting men 25-54, a huge chunk of that being 35+. A guy who was in college during the heyday, and will have fond memories of Pearl Jam, STP, Alice in Chains, etc... is now in his 30's. You will also notice that most classic rock stations have all but eliminated their 1960's catalog, as that audience has moved away from radio, or to Oldies formats. Forget trying to define classic rock, it boils down to what songs are testing well among the target demo.
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