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It may seem like we don't use it as much because SH pots aren't usually multiway. Free card plays work well when you have no fold equity and probably have to improve to win, like if the pot is 5-way and everyone called your flop raise and you have a flush draw.

Since most hands we play are HU or 3-way, we often have some fold equity, so it often makes it worthwhile to fire again on the turn in hopes of picking up the pot without making our hand. Also, when they see that we bet the whole way with a draw, we generate action when we do have a hand.

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Love this, very good post.