[Ghazban]

From villain's perspective, he can get away from a ton of hands when you raise him both on the flop and turn. If you call the turn, you get more money in on the river against many of those hands that either block bet or check/call to snap off a bluff on the end. Whether or not cards kill your action is irrelevant if raising kills your action 100% of the time. Clearly, if villain is strong (as he was in this case or would be if he had a set), the money goes in pretty easily anyway. You can't stack him if he's not that strong no matter what you do but you can get a little more value out of your hand when he doesn't have a monster by calling the turn. The only time you lose is when villain would've played a big pot on the turn (with a set for example) but won't on a scary river.