Re: Fear mongering
People react to fear. You threaten a guy's kids, or his income and he's going to react. If someone can see a direct correlation between a threat to his kids and who becomes President, that person will vote, and same if he believed he could get more food or a better job because of it.
People can be complicated, but they do react very strongly to fear of things that are very important to them. Shortstacked people go all-in multiple times, and they really need and want every edge they get on things that matter to them. Basics. Very simple stuff a lot of us take for granted, but I'm willing to fight tooth and nail for it, and so are most people.
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