Damn. You're asking a serious question. I had a great reply immediately when I read the Subject line. OK, for real...

Like has been said, I don't feel like I "deserve" comps. Also, as has been said, they are nice. I've managed and owned businesses. I understand profits/losses, expenses/promotions. I know comps cost the casino and my butt in that semi-comfy chair for 8-10 hours doesn't make the house nut.

However, I look at comps as a small expression of appreciation of the casino for my butt being there. And occasionally on the slot stool or the BJ stool and my elbows sometimes on the craps table. Every business, in some way, does something similar. And I always appreciate the gesture.

I've also received a comp as a gesture/apology for something that went awry with some part of the usual great service where I play. It was unexpected, not required, but a nice piece of goodwill.

As much as I like them, though, I'd hate to see them become so commonplace they don't mean a thing to anybody.